Privacy Policy
Privacy Policy
Effective Date: January 1, 2026
Last Updated: January 1, 2026
Welcome to ChunghwaShop. We are committed to protecting your privacy and handling your personal information in a transparent and responsible manner. This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit or interact with our website.
By accessing or using this website, you acknowledge that you have read and understood this Privacy Policy.
1. Scope of This Policy
This Privacy Policy applies to information collected through the ChunghwaShop website, including information submitted through contact forms, newsletter forms, checkout-related forms, account registration, and other interactions with our site. It also applies to technical information collected automatically through cookies, analytics tools, and similar technologies.
This Privacy Policy does not apply to third-party websites, services, or platforms that may be linked to from our website. Those third parties operate independently and have their own privacy practices.
2. Information We Collect
We may collect several types of information depending on how you use the website.
Information you provide directly may include your name, email address, phone number, billing information, shipping address, order details, and any information you include in messages submitted through forms or customer support channels.
Information collected automatically may include your IP address, browser type, device type, operating system, referral source, pages viewed, time spent on the website, click behavior, and approximate geographic location derived from technical signals.
Transaction-related information may include order value, products viewed or purchased, payment status, shipping status, and communications related to your order. Payment card information may be processed by third-party payment providers and may not be fully stored on our servers.
3. How We Use Your Information
We use collected information for legitimate business and operational purposes, including to provide services, manage orders, improve the website, and communicate with users.
Your information may be used to:
- process and manage orders;
- verify information submitted through the website;
- communicate about purchases, shipping, or customer support requests;
- respond to inquiries and service-related questions;
- personalize website content and improve user experience;
- monitor site performance, troubleshoot issues, and detect fraud or abuse;
- comply with applicable legal, regulatory, tax, accounting, or reporting obligations;
- send administrative notices, policy updates, or important website-related communications;
- where permitted, send promotional or marketing messages.
We do not use personal information for purposes materially different from those described in this Privacy Policy without providing appropriate notice.
4. Legal Basis and Consent
Where required by applicable law, we process personal information on the basis of one or more recognized legal grounds, including performance of a contract, compliance with legal obligations, legitimate business interests, and user consent.
When consent is required for certain activities, such as specific marketing communications or the use of certain optional cookies, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before such withdrawal.
5. Cookies and Similar Technologies
Our website may use cookies, web beacons, pixels, session storage, and similar technologies to operate effectively and to better understand user behavior.
These technologies may be used to:
- remember user preferences and settings;
- keep users logged in where applicable;
- measure site traffic and engagement;
- analyze campaign effectiveness;
- improve content, layout, and product presentation;
- protect against suspicious or abusive activity.
Some cookies are essential to the operation of the website, while others may be used for analytics or marketing purposes. You can typically manage cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.
6. Sharing and Disclosure of Information
We do not sell personal information in the ordinary course of business. However, we may share information with trusted service providers and third parties where necessary to operate the website or fulfill services.
Information may be shared with:
- payment processors;
- hosting providers and website infrastructure services;
- analytics and performance monitoring providers;
- shipping or logistics partners;
- customer support tools and communication providers;
- legal, regulatory, accounting, or professional advisers;
- law enforcement or public authorities when required by law.
We may also disclose information if we believe, in good faith, that such disclosure is necessary to protect our rights, investigate fraud, enforce our terms, or comply with a legal obligation.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to complete transactions, maintain records, resolve disputes, enforce agreements, and comply with legal obligations.
Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal requirements. When information is no longer needed, we will take reasonable steps to securely delete, anonymize, or de-identify it.
8. Data Security
We maintain administrative, technical, and physical safeguards intended to protect personal information against accidental, unlawful, or unauthorized access, destruction, loss, alteration, disclosure, or use.
These safeguards may include secure server environments, access controls, limited internal access, encryption where appropriate, and periodic reviews of technical protections. However, no website, database, server, email transmission, or electronic communication method can be guaranteed to be completely secure. Users submit information at their own risk and should take steps to protect their own devices and credentials.
9. International Transfers
Because our website may be operated through hosting providers, software providers, analytics services, and business partners located in different jurisdictions, your information may be processed or stored outside your country or region.
Where applicable, we take reasonable steps to ensure that any such transfers are carried out in accordance with applicable data protection requirements and that appropriate protections are in place.
10. Your Rights and Choices
Depending on your location and the laws that apply to you, you may have certain rights regarding your personal information. These may include the right to request access, correction, deletion, restriction of processing, objection to certain processing, withdrawal of consent, or receipt of a copy of certain information in a portable format.
You may also opt out of promotional emails by using the unsubscribe link included in such communications. Please note that even if you opt out of marketing emails, we may still send administrative or transactional messages related to your account, orders, or use of the website.
To submit a privacy-related request, you may contact us using the contact information provided below. We may ask you to verify your identity before responding to certain requests.
11. Children’s Privacy
This website is not intended for individuals who are under the legal age applicable in their jurisdiction for access to tobacco-related content, products, or services. We do not knowingly collect personal information from minors. If we become aware that personal information has been submitted by someone below the applicable legal age, we may take steps to delete such information.
12. Third-Party Links
Our website may contain links to third-party websites, services, advertisements, or social media platforms. We are not responsible for the privacy, security, or content practices of those third parties. Users should review the policies of any third-party site before providing personal information.
13. Changes to This Privacy Policy
We reserve the right to update, revise, or modify this Privacy Policy at any time in order to reflect changes in law, technology, business operations, or website functionality. Any revised version will be posted on this page and will become effective upon posting unless otherwise stated.
Continued use of the website after changes are posted constitutes acceptance of the revised Privacy Policy.
14. Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or how your information is handled, please contact us using the details below:
ChunghwaShop
Email: [email protected]
WhatsApp/Phone Number：+44 7922291211
Contact Page: Available on our website